The creative end of marketing, wired to the commercial end of the business.
13 years building and selling brands — RØDE, Roland, BOSS, Mackie and Nintendo — across campaigns, content, trade and retail. From the first creative brief to the sales report that proves it worked.
I'm a brand and marketing professional who came up through the commercial side — sales, stock, trade and the numbers — and never left it behind. That's the difference: I don't just make the work look good, I'm accountable for what it does to the business.
At Paul Bothner, RØDE's sole distributor in South Africa, I've owned brand marketing strategy, national campaigns, content, trade activations and events — and more recently moved deeper into category management, pricing and the large-scale sales and inventory reporting that drives the high-level decisions. Before that I ran retail operations for Nintendo's first Southern-Hemisphere stores, and founded a department from scratch at a Pretoria agency.
I think project-first, build tools and frameworks meant to be reused, and care about the detail right up to the point where it changes a result.
Brand work that isn't measured is decoration. Here's where the marketing meets the P&L — the data, the trade, the teams and the systems behind the campaigns.
Spotted an operational problem, specced the fix, partnered with a developer and built a macro-driven client-data system with role-based access and audit logging. The company later bought it from us.
Owned all wholesale and retail reporting for the brand to director level — consolidating nationwide dealer and store data into the weekly numbers leadership made its decisions on.
Now run far more in-depth commercial reporting and large-scale dashboards — sales, stock, pricing and category — that drive the high-level decisions for the brand.
When I took the brand on there was no single source of truth for performance, so I built the reporting from scratch. These dashboards model every commercial lever that matters — sales against target, GP and margins, rebate control, wholesale versus retail performance, stock-holding targets and purchasing budget versus actuals. They’re how stock, pricing and budget decisions actually get made — the entire brand is now run, day to day, off these dashboards.
Every commercial aspect of the dealer base — stock purchases against history and target, GP and margins, rebate control and branch control, broken down by month, quarter and financial year.
High-level sales performance across the whole company and country, split wholesale vs retail with detailed breakdowns — plus brand stock control: holding targets, purchasing budget vs actuals and over/underspend.
Tracks the full marketing budget against actual spend across campaigns and channels — committed vs available, with over- and underspend flagged, so every rand is accounted for and allocated where it works hardest.
Monitors stock flow end to end — incoming orders, lead times and stock-on-hand against ideal holding — keeping availability tight without tying up cash in excess inventory.
In my current role I co-manage brand stock control, ordering and pricing through detailed sales and data analysis — turning the data into the buying and pricing decisions that protect margin and availability.
Presented annual brand marketing strategy to leadership, securing consecutive double-digit marketing-budget increases on the back of data-driven results — not just creative confidence.
Led a 10-person retail team across Nintendo's first two Southern-Hemisphere stores plus e-commerce — setting targets and commission structures, running stock, fulfilment and staff training. Customer Service of the Year, 2018.
Started and scaled an ad-hoc client department at a Pretoria agency from a standing start, lifting company revenue around 20% inside 12 months.
I've built AI into the core of how I work, so I ship more, faster and to a higher standard than headcount would suggest. The judgement about what's worth making — and whether it's any good — stays mine.
I'm re-engineering the brand sales dashboard from the ground up using AI — faster to build, deeper in its analysis and far more automated than the original. The same reporting that drives stock, pricing and category decisions, rebuilt with AI in the loop.
Data modelling · Automation & connectors · Reporting design
Proposals, reports, agreements and internal docs — produced and polished in a fraction of the usual time, ready to send.
Campaign and digital copy across tones and channels — generated, tested and tightened at the pace a live campaign actually needs.
Custom, self-contained landing pages and full websites — designed and built end to end. (This site is one of them.)
Intricate commercial dashboards and reporting mechanisms, wired together with data connectors and automation to turn raw data into decisions.
Proof, not theory: the RØDE campaign landing pages, the 12-store retail product-knowledge quiz system, the sales dashboard — and this portfolio — were all built with this workflow.
AI is the multiplier. The strategy, the standard, and the call on what ships are still mine.National, multi-channel campaigns across dealer and influencer networks — strategy, trade merchandise, digital ads, landing pages, email and in-store. Owned from the brief to the ROI report.
A full integrated campaign built around RØDE's podcasting range — data-driven Meta & Google ads, bespoke landing pages, dealer emailers, branded merchandise and in-store experience stations. Performance was strong enough that the brand brought it back for a second year.
Campaign performance report — 1/3
Campaign performance report — 2/3
Campaign performance report — 3/3
Digital ad creative
Video ad
Digital asset design
Digital asset design
Digital asset design
Digital asset design
Digital asset design
Digital asset design
Dealer emailer
Dealer emailer
Dealer emailer
Dealer emailer
In-store merchandising
In-store merchandising
In-store merchandising
Branded campaign merchandise
I conceptualise and produce video content across YouTube, Instagram and TikTok — campaign ads, product launches, competitions, influencer collaborations and immersive brand pieces. I run the production end to end: budgets, talent and influencers, venues and studios, edit and delivery.
Designed and ran trade activations, content-creation workshops and large-scale expos across the dealer network — immersive product stations, branded stands, giveaways, stage and public speaking. Including two ComicCon Africa brand features, and ORMS GO LIVE three years running.
Delivered an expansive branded stand with immersive product stations at the VideoMakers Expo and Summit — one of several large-scale expos (alongside ComicCon Africa and ORMS GO LIVE) executed with full event coordination, pop-up retail and on-stage presence.
I've seen first-hand the power of Jason's marketing mind. Innovative, unafraid to push boundaries, and deeply committed to the high targets he sets himself.
If each campaign were a complex machine, Jason was the craftsman. His attention to detail elevates the brand — and everyone around him.
Great at challenging and expanding the vision while creating accountability and measuring success objectively. Always pushing boundaries productively.
He sets a great example and goes above and beyond to make sure work is delivered on time and presented professionally.
One of the most driven people I've worked with. Out-of-the-box ideas and creativity, mixed with real commitment. A great asset for any business.
Five recommendations on LinkedIn — the full set is one click away.
Read on LinkedIn →Guitar, vocals and harmonica — I've played in bands for 17 years and still do. I wrote and played the lead guitar on, and featured in the music video for, a single by South African pop artist Amy Jones. The creative process off the clock is the same one I bring to the work.
